Many of the letters you write in business are designed to influence the ideas or behaviors of others. Persuasive letters to sell something should have a unique formula, immediately grabbing a reader's ...

Individuals thinking about how to become more persuasive at work can use strategies shown to increase the acceptance of new ideas. Many people think logic and data are the top tools to persuade others ...

To see if conversational large language models can really sway political views of the public, scientists at the UK AI ...

Marketers are missing their chance with persuasive technology. Need convincing? Let’s take a step back. Persuasion used to be considered an art in which advertisers were masterful. Words like “magic,” ...

Chris Simms is a science writer based in Somerset, UK. “Obviously as soon as people see that you can persuade people more with LLMs, they’re going to start using them,” says study co-author Francesco ...

Persuasive language is used for many reasons, for example, to help to sell products or services, or to convince people to accept a view or idea. Politicians often use persuasive techniques to get ...

There are two basic types of discursive essay. Firstly there are persuasive essays in which you can argue strongly either in favour of or against a given discussion. Alternatively, there are ...

If entrepreneurship is, as Harvard professor Howard Stevenson calls it, “the pursuit of opportunity without regard to resources currently controlled,” then business builders have a lot in common with ...